Your Prospect Opened Your PDF… Now What?

Congrats—your prospect finally opened that PDF. But do you know what to do next, or are you about to ghost their interest?

Here’s how to turn that “open” into traction:

1. Act in Real Time

If you get a ping that the PDF’s open, strike while the iron’s hot. Send a quick, personalized follow-up—“Saw you were checking out the proposal. Any questions I can help with?”—or hop on a live chat if available.

2. Leverage Page-Level Insights

Not all opens are equal. Did they linger on your pricing section or skim straight to features? That tells you where their interest lies—or where it's slipping. Tailor your response accordingly.

3. Add In-PDF CTAs to Guide Next Steps

Build nudges right into the document—“Book a call,” “See demo,” or “Access special offer.” A prospect who’s already engaged becomes that much more likely to act when prompted directly.

4. Set Automated Follow-Up Triggers

If they don’t act within 48 hours, send a gentle reminder: “Did that PDF answer your question? Here’s a quick video overview…” These nurture steps keep you top of mind—without being pushy.

Bottom Line

An open isn’t a win. It’s your cue. Turn that moment into action—real intelligence, real timing, real opportunities.